“Rocco has a rare combination of leadership experience in large enterprises, entrepreneurial environments and startup companies that makes him uniquely qualified to lead the Firethorn team,” said Steve Altman, president of Qualcomm. “His expertise will be a tremendous asset as Firethorn builds on the increasing adoption of its mobile banking and m-commerce platforms.”

Fabiano joins Firethorn with more than 25 years experience in the financial services industry, including overseeing a $17 billion private label credit card business and a credit card rewards program. He also served as head of a $12 billion retail bank. Fabiano spent five years as a group executive for Household International, where he oversaw four of the company’s subsidiaries accounting for $35 billion in assets and $650 million in after-tax profits. As an entrepreneur, Fabiano founded four businesses, taking two public and selling two others. He has been an advisor on financial services to many of the nation’s largest private equity firms. In 1997, Fabiano was honored as an Ernst & Young/NASDAQ Entrepreneur of the Year.

Fabiano earned a Master of Business Administration from Cornell University and holds Bachelor and Master of Science degrees from Colorado State University.

About Firethorn
Firethorn Holdings, LLC, a Qualcomm company (Nasdaq: QCOM), is providing an important link in the emerging mobile commerce ecosystem. As a pioneer in mobile banking, Firethorn is transforming the traditional wallet into a streamlined, efficient and protected mobile revenue channel that will bridge relationships among financial institutions, retailers, wireless operators and consumers. Firethorn’s innovative technology creates easily accessible, branded and personalized mobile commerce channels that give consumers access to their accounts, offers and transactions while on the go. For more information about Firethorn, please visit www.firethornmobile.com.

About Qualcomm
Qualcomm Incorporated (Nasdaq: QCOM) is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 100 Index, the S&P 500 Index and is a 2009 FORTUNE 500® company. For more information, please visit Qualcomm around the Web:

www.qualcomm.com
Blog: www.qualcomm.com/blog
Twitter: www.twitter.com/qualcomm
Facebook: www.facebook.com/qualcomm

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The project will be a part of Qualcomm’s Wireless Reach initiative and provide national public health survey investigators with smartphones featuring GPS and 3G wireless communication tools. Investigators are expected to benefit from the phones not only in terms of work efficiency and convenience in data collection, but also in terms of safety.

The smartphone application, which will be developed by Hubilon — a location-based solutions company — will provide investigative officials with schedule management, emergency paging and location information services. In addition, it will enable two-way data transmission between the KCDC center and investigators by utilizing a 3G wireless network, thereby enhancing the efficiency of various data transmissions such as reserving inspection times and checking investigation feasibility.

“I am very pleased with the mutual cooperation between Qualcomm and the KCDC,” said Dr. Young Koo Cha, senior vice president of Qualcomm and president of Qualcomm Korea. “Through Qualcomm’s Wireless Reach initiative, which uses 3G to empower local communities, we look forward to working with the KCDC to apply Qualcomm’s advanced technology toward the enhancement of public health and prevention of disease in Korea.”

“The national health survey process will be upgraded through cooperation with Qualcomm and we will make an effort to expand and further develop this project in the future,” said Dr. Lee Jong-koo, director & deputy minister of the KCDC. “We will continuously seek new methods to enhance public health by employing cutting-edge technology.”

About Qualcomm and its Wireless Reach Initiative
Qualcomm believes access to advanced wireless voice and data services improves people’s lives. Qualcomm’s Wireless Reach initiative supports programs and solutions that bring the benefits of connectivity to underserved communities globally. By working with partners, Wireless Reach projects create new ways for people to communicate, learn, access health care, sustain the environment and reach global markets. For more information, please visit www.qualcomm.com/wirelessreach.

Qualcomm Incorporated (Nasdaq: QCOM) is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 100 Index, the S&P 500 Index and is a 2009 FORTUNE 500® company. For more information, visit Qualcomm around the Web:

www.qualcomm.com
Blog: www.qualcomm.com/blog
Twitter: www.twitter.com/qualcomm
Facebook: www.facebook.com/qualcomm

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The cash dividend will increase from $0.17 to $0.19 per share of common stock and will be effective for quarterly dividends payable after March 28, 2010. This dividend increase will raise the annualized dividend payout to $0.76 per share of common stock.

“The strength of our business model is enabling significant investments in our strategic business initiatives while returning capital to stockholders,” said Dr. Paul E. Jacobs, chairman and CEO of Qualcomm. “Since commencing this program in 2003, we have returned $12.6 billion to our stockholders through a combination of dividends and stock repurchases.”

The new stock repurchase program has no expiration date. The timing of stock repurchases and the number of shares of common stock to be repurchased will depend upon prevailing market conditions and other factors. Repurchases under this program will be made using the Company’s cash resources and may be commenced or suspended at any time or from time-to-time at the Company’s discretion without prior notice. Repurchases may be made in the open market, through 10b5-1 programs, in privately negotiated transactions, or through the use of derivative securities. The Company had approximately 1.64 billion shares of common stock outstanding as of February 26, 2010.

Qualcomm Incorporated (Nasdaq: QCOM) is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 100 Index, the S&P 500 Index and is a 2009 FORTUNE 500® company. For more information, please visit Qualcomm around the Web:

www.qualcomm.com
Blog: www.qualcomm.com/blog
Twitter: www.twitter.com/qualcomm
Facebook: www.facebook.com/qualcomm

Except for the historical information contained herein, this news release contains forward-looking statements that are subject to risks and uncertainties, including the Company’s ability to maintain its cash dividend program, its ability to continue to fund its stock repurchase program and/or its ability to purchase enough shares on terms and conditions acceptable to the Company to fully utilize the authority set forth above, as well as the other risks detailed from time to time in the Company’s SEC reports, including the report on Form 10-K for the year ended September 27, 2009, and most recent Form 10-Q. The Company undertakes no obligation to publicly update any forward-looking statement or risk factor, whether as a result of new information, future events or otherwise.
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“Moving to the MCP200 enables us to move more work inside the truck in ways that benefit our drivers, our customers and our business,” said Robert Smith, chief operations officer of Marten Transport. “We know that we will save money and streamline our operations by being able to use the MCP200 in-cab features, such as Wi-Fi, and we are already hearing positive feedback from our drivers using electronic Hours of Service.”

Marten Transport plans to leverage MCP200 services to access driver and trip information more quickly, allowing Marten to speed up the billing cycle and pay drivers faster. In the future, Marten also plans to implement the MCP200’s rich In-Cab Training feature, allowing the carrier to provide more training with more flexibility.

“As illustrated by its adoption into so many of the country’s top fleets, MCP200 has gained significant momentum in the transportation industry and is now considered the leading mobile computing platform available today,” said Norm Ellis, vice president of sales, services and marketing for Qualcomm Enterprise Services. “To see a leader like Marten Transport putting their confidence in our solution is an accomplishment that we are very proud to see.”

The MCP200 delivers an expanded set of award-winning Qualcomm Transportation Services, adding in-cab video training, Internet access and multi-mode capability. The MCP200 Series enables fleets to effectively transform their cabs into mobile operations centers. The platform automatically delivers information to drivers when they need it and prompts them for key data that integrates with back-office systems, improving customer service and operational efficiency. Business-critical activities that have previously been confined to a corporate office, field service center or driver kiosk can now be completed conveniently and efficiently inside the cab.

Marten Transport, with headquarters in Mondovi, Wisconsin, is one of the leading temperature-sensitive truckload carriers in the United States. Marten specializes in transporting and distributing food and other consumer-packaged goods that require a temperature-controlled or insulated environment; and offers service in the United States, Canada and Mexico, concentrating on expedited movements for high-volume customers.

Since 1988, Qualcomm Enterprise Services has provided integrated wireless systems and services to transportation and logistics companies around the world. With more than 1.3 million mobile units shipped to businesses in 39 countries on four continents, Qualcomm Enterprise Services delivers the business insight these companies need in order to operate at peak performance and provide superior customer service. Backed by a global, 24x7, world-class technology infrastructure, customer care and professional services, Qualcomm Enterprise Services is positioned to meet and exceed the increasingly complex and business-critical needs of its more than 2,500 clients.

Qualcomm Incorporated (Nasdaq: QCOM) is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 100 Index, the S&P 500 Index and is a 2009 FORTUNE 500® company. For more information, please visit Qualcomm around the Web:
www.qualcomm.com
Blog: www.qualcomm.com/blog
Twitter: www.twitter.com/qualcomm
Facebook: www.facebook.com/qualcomm

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“Until recently, users of Firethorn’s Mobile Banking solution could only access their accounts if their financial institution was an integrated Firethorn provider,” said Ben Ackerman, vice president of product strategy at Firethorn. “Our goal is to deliver a comprehensive, relevant and secure mobile banking experience to all consumers, which is why we are delivering this new solution.”

One of the Mobile Banking application’s newest features gives users the ability to securely access their enrolled financial accounts from more than 3,700 financial institutions using a single login PIN number on their mobile device, in addition to the secure access they previously had to financial institutions working with Firethorn. Once logged in, consumers can check their financial account balances, see their latest transactions, and track if payments have cleared. Financial institutions providing integrated Firethorn services may offer additional transactional capabilities, such as bill pay and funds transfer, as well as the ability to receive and view rewards and offers. A full list of providers is available at www.mobilebanking.com/providers.

“Firethorn conducted extensive research to better understand consumers’ lifestyles, needs and behaviors,” continued Ackerman. “In response, we have expanded our Mobile Banking offering so that consumers can access critical account information at more banking institutions, enabling them to make well informed financial and purchase decisions while on the go.”

To learn more about the new Mobile Banking experience, please visit www.mobilebanking.com.

About Firethorn
Firethorn Holdings, LLC, is providing an important link in the mobile commerce ecosystem. With its expertise in the mobile domain, Firethorn is creating an exciting mobile revenue channel that will bridge relationships among consumers, retailers, wireless operators and financial institutions. Firethorn’s innovative technology creates easily accessible, branded and personalized mobile commerce channels that give consumers access to their accounts, offers and transactions while on the go. For more information about Firethorn, visit www.firethornmobile.com.
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One of the deciding factors for FedEx Custom Critical was MCP200’s advanced functionality, which allows the company to create a better communications system with its drivers, all of whom are owner operators.

“We chose Qualcomm because MCP200 is an innovative platform with services such as audio and print content delivery, in-cab education and Wi-Fi connectivity, which helps us to better communicate with our owner operators and improve our customer experience,” said Virginia Albanese, president of FedEx Custom Critical. “FedEx Custom Critical has been a customer of Qualcomm’s for more than 20 years. We believe in the solutions that Qualcomm provides because we know they deliver a high-quality product that enhances our business.”

FedEx Custom Critical considers content delivery and in-cab education to be two of the most important MCP200 services, as the company plans frequent communication directly with its owner operators. MCP200’s in-cab training feature gives owner operators access to the critical information they need to do their job more efficiently. In addition, integration with Trailer Tracks 200, which enables untethered trailer visibility, was a key driver in the decision. FedEx Custom Critical has been using Qualcomm trailer tracking solutions for more than 12 years.

“In a business like FedEx Custom Critical, there is no room for error,” said Norm Ellis, vice president of sales, services and marketing for Qualcomm Enterprise Services. “Qualcomm platforms and services, such as MCP200, will make it easier for FedEx Custom Critical to deliver the high quality of service their customers expect.”

The MCP200 delivers an expanded set of award-winning Qualcomm Transportation Services, including in-cab video training, Internet access and multi-mode capability. The MCP200 enables fleets to effectively transform their cabs into mobile operations centers. With the enhanced availability of shipment information and client-specific instructions, drivers can make more productive use of non-driving downtime and improve customer service.

About FedEx Custom Critical
FedEx Custom Critical provides expedited shipment solutions throughout North America and internationally. Among its divisions are Surface Expedite , for exclusive-use shipping and time-definite services; Air Expedite , for an array of expedited air solutions to meet customers’ critical delivery times; and White Glove Services, for shipments that require extra care in handling, temperature control or specialized security. The company also has two subsidiaries: FedEx Truckload Brokerage for customers’ truckload shipping needs; and FedEx Auto Transport, which specializes in high-end vehicle shipping.

FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $33 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world’s most admired and trusted employers, FedEx inspires its more than 275,000 team members to remain “absolutely, positively” focused on safety, the highest ethical and professional standards and the needs of their customers and communities. For more information, visit news.fedex.com.

About Qualcomm
Since 1988, Qualcomm Enterprise Services has provided integrated wireless systems and services to transportation and logistics companies around the world. With more than 1.3 million mobile units shipped to businesses in 39 countries on four continents, Qualcomm Enterprise Services delivers the business insight these companies need in order to operate at peak performance and provide superior customer service. Backed by a global, 24x7, world-class technology infrastructure, customer care and professional services, QES is positioned to meet and exceed the increasingly complex and business-critical needs of its more than 2,500 clients.

Qualcomm Incorporated (Nasdaq: QCOM) is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 100 Index, the S&P 500 Index and is a 2009 FORTUNE 500® company. For more information, please visit www.qualcomm.com.
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NaviGo Fuel provides information on fuel stations and their associated fuel prices within a customer-configurable radius or corridor along the truck’s route. Search results are returned based on the fuel stops’ proximity to the vehicle’s current location. In addition to selecting which fuel data feed they would like to use, customers also have the option of leveraging their own custom fuel network, which helps improve efficiency in managing fuel plans and fuel costs.

With NaviGo Hazmat routing service, the driver is routed using a hazmat trunk network consisting of only Surface Transportation Assistance Act (STAA) roads. Within the route, known hazmat-forbidden roads are circumnavigated based on the criteria for specified hazardous material. This helps ensure fleet compliance with Department of Transportation regulations.

“Fuel and hazardous materials information are critical to the efficiency of any fleet,” said Norm Ellis, vice president of sales, services and marketing at Qualcomm Enterprise Services. “Combined with our current NaviGo In-Cab Navigation service, NaviGo Fuel and NaviGo Hazmat provide drivers and the back office with data designed to improve productivity by streamlining the navigation process.”

Maptuit’s NaviGo, available on Qualcomm’s MCP 100 and 200 Series, is a near real-time, hybrid in-cab navigation solution that uses both on-board and server-based computing power to provide accurate maps and truck safe routes. This end-to-end solution offers interactive maps to improve efficiency and the user experience. Drivers access an easy-to-use interactive navigation application providing optimal map viewing options for day and night using a built-in, in-motion interface for improved driver safety. Additionally, accurate routes enable increased productivity, enhanced customer satisfaction and, ultimately, an improvement to the bottom line.

The navigation service helps to reduce out-of-route miles and improves on-time delivery with commercial-grade truck routing, accurate maps with street-level detail and directions delivered over the air. Qualcomm’s on-board mobile application server houses the NaviGo applications and maps. Intensive route computations are processed by Maptuit’s powerful server farm and are delivered seamlessly over-the-air, enabling both effective and cost-efficient truck routing.

Since 1988, Qualcomm Enterprise Services has provided integrated wireless systems and services to transportation and logistics companies around the world. With more than 1.3 million mobile units shipped to businesses in 39 countries on four continents, Qualcomm Enterprise Services delivers the business insight these companies need in order to operate at peak performance and provide superior customer service. Backed by a global, 24x7, world-class technology infrastructure, customer care and professional services, Qualcomm Enterprise Services is positioned to meet and exceed the increasingly complex and business-critical needs of its more than 2,500 clients.

Qualcomm Incorporated (Nasdaq: QCOM) is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 100 Index, the S&P 500 Index and is a 2009 FORTUNE 500® company. For more information, please visit Qualcomm around the Web:
www.qualcomm.com
Blog: www.qualcomm.com/blog
Twitter: www.twitter.com/qualcomm
Facebook: www.facebook.com/qualcomm

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“All sizes of fleets can benefit from the Analytics Manager service, but especially smaller fleets that typically cannot afford to build their own,” said Norm Ellis, vice president of sales, services and marketing at Qualcomm Enterprise Services. “By pulling the customer’s data together from their use of Qualcomm’s existing products and services, we are able to provide the fleet manager with an in-depth analysis for making immediate improvements to the fleet.”

Analytics Manager presents actionable data via intuitive user interfaces that make the information easy to understand, navigate and interpret. The service enables easier identification of areas of improvement for fleets, as customers can easily set parameters for driver performance monitoring and view data at the group or functional level. Reports planned for the Analytics Manager service include:

• Critical Events Dashboard – outlines fleet-wide safety trends captured with the Critical Event Reporting service

• Driver Scorecard – incorporates data from Hours of Service, Critical Event Reporting, and Performance Monitoring services to assist with CSA 2010 compliance

• Industry Benchmarks – pulls data from multiple services and shows how a carrier’s fleet measures against averages for key performance indicators such as fuel consumption, idle time, overspeeding and hard braking

Since 1988, Qualcomm Enterprise Services has provided integrated wireless systems and services to transportation and logistics companies around the world. With more than 1.3 million mobile units shipped to businesses in 39 countries on four continents, Qualcomm Enterprise Services delivers the business insight these companies need in order to operate at peak performance and provide superior customer service. Backed by a global, 24x7, world-class technology infrastructure, customer care and professional services, Qualcomm Enterprise Services is positioned to meet and exceed the increasingly complex and business-critical needs of its more than 2,500 clients.

Qualcomm Incorporated (Nasdaq: QCOM) is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 100 Index, the S&P 500 Index and is a 2009 FORTUNE 500® company. For more information, please visit Qualcomm around the Web:
www.qualcomm.com
Blog: www.qualcomm.com/blog
Twitter: www.twitter.com/qualcomm
Facebook: www.facebook.com/qualcomm

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Uplinq 2010 will benefit wireless developers working on other leading mobile operating systems and application platforms, including Android, Flash, Java and Microsoft’s® Windows Phone 7 Series, as well as Qualcomm’s own Brew MP operating system. This gathering of the brightest minds from across the wireless applications and content ecosystem — from developers to operators and device manufacturers — will explore the possibilities for transformative products, services and enabling technologies that are defining the wireless world of tomorrow.

“The Uplinq 2010 Conference will be a must-attend educational and networking forum,” said Dr. Paul E. Jacobs, chairman and CEO, Qualcomm. “It will provide opportunities for deep technical learning and for cultivating new complementary business relationships that will accelerate advances in mobility and the delivery of compelling applications and services to consumers. At Uplinq 2010, both start-up and established companies will enjoy and benefit from the one-of-a-kind opportunity to see and hear what’s new and what’s in the pipeline of the rapidly evolving world of wireless.”

The conference is designed for:
• Application developers and publishers
• Device manufacturers
• Wireless operators
• Media and entertainment companies
• Technology providers and system integrators
• Press and industry analysts

In addition to general and specialized technical and business sessions, Uplinq 2010 will feature the Mobile Innovations Showcase, displaying new, groundbreaking products, technologies and solutions from key partners and players in the wireless industry. While exhibiting the very best in wireless innovations, the Mobile Innovations Showcase will also provide a setting for group and private demonstrations and meetings.

Additional details on Uplinq 2010 are available at www.uplinq.com.

Qualcomm Incorporated (Nasdaq: QCOM) is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 100 Index, the S&P 500 Index and is a 2009 FORTUNE 500® company. For more information, visit Qualcomm around the Web:

www.qualcomm.com
Blog: www.qualcomm.com/blog
Twitter: www.twitter.com/qualcomm
Facebook: www.facebook.com/qualcomm

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The latest version of Windows Phone software, announced today, is distinguished by its smart design and delivery of truly integrated experiences. Combining the capabilities of Windows Phone 7 Series software and Qualcomm’s industry-leading chipset solutions will enable a new generation of devices that redefine the possibilities of mobile experiences.

“People’s lives are not a set of discrete tasks and their phones should not be either. Windows Phone 7 Series software offers a fresh approach that integrates the Web, applications and content and brings new services such as Zune and Xbox LIVE to the phone for the first time,” said Andy Lees, senior vice president, Microsoft. “We’ve worked closely with Qualcomm on Windows Phone 7 Series software and Qualcomm’s Snapdragon chipsets are an integral part of bringing to life the rich, integrated experiences on a Windows Phone in a way that conserves battery life and provides always-on connectivity.”

“Qualcomm has a long history of working closely with Microsoft on Windows Phone, and we are continuing this collaboration to support the launches this year of exciting new Windows Phone 7 Series devices based on our Snapdragon chipsets,” said Steve Mollenkopf, executive vice president of Qualcomm and president of Qualcomm CDMA Technologies. “We are very excited about the next generation of devices that will leverage the synergy of our highly integrated system on a chip solutions and Microsoft’s Windows Phone 7 Series software.”

Qualcomm Incorporated (Nasdaq: QCOM) is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 100 Index, the S&P 500 Index and is a 2009 FORTUNE 500 company. For more information, please visit Qualcomm around the Web:

www.qualcomm.com
Blog: www.qualcomm.com/blog
Twitter: www.twitter.com/qualcomm
Facebook: www.facebook.com/qualcomm

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